DM
Dave MorrisBased in Wales

Product Manager · Mapping · Mobile · Transport

Product manager for software that moves through the real world.

I’m a Wales-based product manager working on mobile, mapping and transport software — from professional driver navigation to enterprise fleet workflows. I write about product management, app distribution, AI-assisted building and the reality of shipping software.

What I work on

Products with a route, a user and a job to do.

Mobile navigation

Driver workflows, routing, location, safety and in-cab UX.

Enterprise software

Fleet tools, account configuration, analytics and operational workflows.

Building & writing

Side projects, product essays, AI-assisted experiments and lessons from shipping.

Writing

Bearing North

Notes on product management, app launches, AI-assisted building, everyday UX and the messy reality of shipping software.

Projects

Small products, shipped carefully.

Personal product

Orenio

A simple focus timer built as a personal product experiment — exploring mobile app design, app store distribution and the craft of shipping small software products.

Personal product · Mobile · FocusView project

Next

More experiments coming soon

Small software projects, prototypes and product explorations.

Professional snapshot

Product work grounded in real-world use.

Product manager working in transport and mapping software, with experience across mobile apps, APIs, enterprise SaaS, sales engineering and customer-facing product strategy.

Based in Wales.
Working with global teams.